Speaking to customers with one voice

Challenge Business
www.challengebusiness.com

Challenge Business is a market leader in creating, managing and promoting World Class events - providing the opportunity for ordinary people to do the extraordinary, for the professionals to reach for the extreme, and visionary businesses to achieve amazing results.

Business needs
Challenge Business manages events aimed at different groups of people. With event-specific departments, the organisation lacked consistency in its electronic customer communications, and recognised a need to centralise its design assets. Various databases of customers existed, each managed by a different department, further adding to the difficulty of ensuring that customers received messages on a regular basis.

Benefits

Ease of use and minimal training requirements of web-based interface
Moore-Wilson's MailCasts enables nominated Challenge Business staff to access a central opt-in list of 27,000 subscribers, manage their details, and create customised messages from an easy-to-use platform.

Targeted emails through subscriber segmentation
Using MailCasts' built-in support for group-based segmentation, Challenge Business customers and supporters can be targeted by interest or event. The number of messages being sent has increased because of the ease with which messages can be targeted, and Challenge Business is seeing a bigger return on investment compared to its previous solution.

Accessible from any Internet connection - office, home, or at sea
Because MailCasts is web-based, communications can be created, scheduled and broadcast from any Internet-enabled device via a web browser and small plug-in software. The familiarity of a web-based interface ensures that training requirements are minimal, with contextual on-screen help provided by the system.

Consistent design across various events
Using the MailCasts image library and message templates, Challenge Business creates consistently branded messages that reflect its corporate identity or that of a sponsor, whilst automatically enforcing style guidelines across the organisation.

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